китеп негизделген тест «Spiral Dynamics:
Mastering Values, Leadership, and
Change» (ISBN-13: 978-1405133562)
Демөөрчүлөр

Psychological Analysis of Fear-Based Healthcare Messaging: Comparing HIV/AIDS and COVID-19 Through the Lens of Spiral Dynamics

Dr. Tomás Campbell [1], a member of the BPS Division of Clinical Psychology Faculty for HIV and Sexual Health, article "Towards more inclusive and Empowering Healthcare Campaigns" [2] presents a compelling analysis of the evolution of HIV/AIDS messaging over four decades, tracing a path from fear-based approaches to more empowering, inclusive strategies. This progression reflects significant advances in both medical understanding and psychological approaches to public health communication. 

The SDTEST® survey data on fears provides an excellent opportunity to examine how these evolving messaging strategies align with contemporary fear psychology and value systems as described by Spiral Dynamics theory.


Comparative Analysis of HIV/AIDS and COVID-19 Fear Prevalence


The SDTEST® survey "Fears" involving 3,679 participants across 105 countries reveals that HIV/AIDS now ranks relatively low at 4%, while COVID-19 ranks even lower at just 2%. Below is a abridged version of the survey results. The full results are available for free in the FAQ section after login or registration.


Коркуу

мамлекет
тил
-
Mail
Кайра эсептөө
Корреляция коэффициентинин критикалык мааниси
Нормалдуу бөлүштүрүү, William Sealy Gosset (студент) r = 0.0322
Нормалдуу бөлүштүрүү, William Sealy Gosset (студент) r = 0.0322
Нормалдуу эмес бөлүштүрүү, Спарман r = 0.0013
БөлүштүрүүКадимки
эмес
Кадимки
эмес
Кадимки
эмес
НормалдууНормалдууНормалдууНормалдууНормалдуу
Бардык суроолор
Бардык суроолор
Менин эң чоң коркунучум
Менин эң чоң коркунучум
Answer 1-
Алсыз позитив
0.0508
Алсыз позитив
0.0355
Алсыз терс
-0.0167
Алсыз позитив
0.0937
Алсыз позитив
0.0343
Алсыз терс
-0.0182
Алсыз терс
-0.1547
Answer 2-
Алсыз позитив
0.0195
Алсыз позитив
0.0014
Алсыз терс
-0.0408
Алсыз позитив
0.0643
Алсыз позитив
0.0458
Алсыз позитив
0.0125
Алсыз терс
-0.0972
Answer 3-
Алсыз терс
-0.0015
Алсыз терс
-0.0086
Алсыз терс
-0.0466
Алсыз терс
-0.0457
Алсыз позитив
0.0478
Алсыз позитив
0.0753
Алсыз терс
-0.0172
Answer 4-
Алсыз позитив
0.0408
Алсыз позитив
0.0319
Алсыз терс
-0.0223
Алсыз позитив
0.0188
Алсыз позитив
0.0303
Алсыз позитив
0.0224
Алсыз терс
-0.0966
Answer 5-
Алсыз позитив
0.0298
Алсыз позитив
0.1336
Алсыз позитив
0.0088
Алсыз позитив
0.0795
Алсыз терс
-1.99E-5
Алсыз терс
-0.0229
Алсыз терс
-0.1798
Answer 6-
Алсыз терс
-0.0034
Алсыз позитив
0.0110
Алсыз терс
-0.0659
Алсыз терс
-0.0082
Алсыз позитив
0.0211
Алсыз позитив
0.0840
Алсыз терс
-0.0309
Answer 7-
Алсыз позитив
0.0120
Алсыз позитив
0.0425
Алсыз терс
-0.0709
Алсыз терс
-0.0286
Алсыз позитив
0.0481
Алсыз позитив
0.0654
Алсыз терс
-0.0499
Answer 8-
Алсыз позитив
0.0640
Алсыз позитив
0.0829
Алсыз терс
-0.0292
Алсыз позитив
0.0153
Алсыз позитив
0.0355
Алсыз позитив
0.0130
Алсыз терс
-0.1349
Answer 9-
Алсыз позитив
0.0682
Алсыз позитив
0.1692
Алсыз позитив
0.0047
Алсыз позитив
0.0672
Алсыз терс
-0.0136
Алсыз терс
-0.0508
Алсыз терс
-0.1787
Answer 10-
Алсыз позитив
0.0770
Алсыз позитив
0.0734
Алсыз терс
-0.0207
Алсыз позитив
0.0265
Алсыз позитив
0.0318
Алсыз терс
-0.0106
Алсыз терс
-0.1292
Answer 11-
Алсыз позитив
0.0622
Алсыз позитив
0.0589
Алсыз терс
-0.0052
Алсыз позитив
0.0085
Алсыз позитив
0.0186
Алсыз позитив
0.0236
Алсыз терс
-0.1234
Answer 12-
Алсыз позитив
0.0425
Алсыз позитив
0.1011
Алсыз терс
-0.0350
Алсыз позитив
0.0358
Алсыз позитив
0.0313
Алсыз позитив
0.0237
Алсыз терс
-0.1534
Answer 13-
Алсыз позитив
0.0681
Алсыз позитив
0.1019
Алсыз терс
-0.0379
Алсыз позитив
0.0274
Алсыз позитив
0.0411
Алсыз позитив
0.0139
Алсыз терс
-0.1626
Answer 14-
Алсыз позитив
0.0726
Алсыз позитив
0.0994
Алсыз терс
-0.0033
Алсыз терс
-0.0062
Алсыз позитив
0.0029
Алсыз позитив
0.0113
Алсыз терс
-0.1222
Answer 15-
Алсыз позитив
0.0550
Алсыз позитив
0.1342
Алсыз терс
-0.0341
Алсыз позитив
0.0173
Алсыз терс
-0.0187
Алсыз позитив
0.0206
Алсыз терс
-0.1187
Answer 16-
Алсыз позитив
0.0668
Алсыз позитив
0.0281
Алсыз терс
-0.0339
Алсыз терс
-0.0419
Алсыз позитив
0.0660
Алсыз позитив
0.0248
Алсыз терс
-0.0759


MS Excel экспорт
Бул функция өзүңүздүн VUCA шайлоо участкаларында болот
Макул

This modest fear prevalence contrasts sharply with the historical positioning of HIV/AIDS as a primary existential threat during the 1980s-90s. As the article aptly notes, early HIV/AIDS campaigns relied heavily on fear-based messaging, leveraging protection-motivation theory to drive behavioral change through graphic depictions of mortality and disease. The current survey results suggest these diseases have been partially normalized in the public consciousness, supporting the article's observation that medical advancements have transformed HIV from a death sentence to a manageable chronic condition.


When examining broader fear contexts, it's noteworthy that personal concerns about "illness of relatives and children" (11%) and general "illness" (8%) outrank specific disease fears like HIV/AIDS or COVID-19. This pattern indicates that abstract illness threats generate more anxiety than particular diseases that have been subject to extensive public education campaigns. This finding aligns with the article's discussion of how healthcare messaging has evolved toward destigmatization and normalization, particularly for HIV/AIDS.


Spiral Dynamics Correlations: Understanding Value Systems and Fear Responses


The correlation data between disease fears and Spiral Dynamics stages provides fascinating insights into how different value systems engage with health threats. HIV/AIDS shows a positive correlation (0.0662) with Orange-level thinking, which represents achievement-oriented, strategic value systems. This alignment makes psychological sense, as Orange thinking prioritizes personal agency and risk management. Individuals operating from this value system may respond more actively to diseases perceived as consequences of personal behavior choices.


Conversely, HIV/AIDS fears correlate negatively with Yellow (-0.0516) and more strongly with Turquoise (-0.1776) value systems. These second-tier thinking systems in Spiral Dynamics represent more complex, integrative worldviews that may contextualize disease within a broader systemic understanding. The stronger negative correlation with Turquoise thinking is particularly notable, as this holistic perspective tends to integrate mortality and vulnerability into a comprehensive worldview, potentially reducing fear responses to specific conditions.


For COVID-19, the correlation pattern differs significantly. The positive correlation with Green thinking (0.0637) suggests that communitarian, egalitarian value systems may experience heightened concern about highly communicable diseases that threaten community well-being. This aligns with the article's discussion of how modern healthcare campaigns increasingly emphasize collective responsibility and community protection. The negative correlations with Blue (-0.0342), Orange (-0.0409), and Turquoise (-0.0748) value systems suggest varied psychological responses across the spiral.


Implications for Evolving Healthcare Messaging


The article chronicles a shift from fear-based campaigns toward empowerment and behavioral strategies, noting how psychological frameworks like self-efficacy theory and social norm theory have informed this evolution. The SDTEST® data supports the efficacy of this shift by demonstrating relatively low fear ratings for HIV/AIDS despite its historical stigma. This suggests that destigmatizing, empowering messaging approaches may have successfully normalized the condition in public consciousness.


The varying correlations between fears and Spiral Dynamics stages also validate the article's emphasis on intersectionality and tailored messaging. Different value systems appear to process disease threats through distinct psychological frameworks, which has significant implications for public health communication. The article notes that "campaigns are now much more carefully designed to address diverse populations," which aligns with the need to consider value system diversity in designing effective interventions.


Advancing Psychologically Informed Healthcare Communications


The relatively weak correlation between disease fears and specific Spiral Dynamics stages (with the critical value of the correlation coefficient for a normal distribution, by William Sealy Gosset (Student) r = 0.0323) suggests that fears of HIV/AIDS and COVID-19 transcend value systems but manifest differently within them. This finding supports the article's conclusion that messaging must "remain effective, compassionate, and mindful of nuance." The positive correlation between HIV/AIDS fears and Orange thinking, contrasted with COVID-19's positive correlation with Green thinking, demonstrates how different diseases activate different value concerns.


The article's discussion of digital and social media platforms as vectors for modern healthcare messaging presents opportunities for even more targeted value-specific communications. Understanding the psychological frameworks through which different Spiral Dynamics stages process health information could enable micro-targeted campaigns that resonate more effectively with diverse audiences. For instance, messaging aimed at Orange-dominant thinkers might emphasize personal agency and achievement in health management, while Green-focused messaging might highlight community protection and collective responsibility.


Conclusion


The evolution of HIV/AIDS messaging described in the article reflects a sophisticated understanding of psychological principles, moving from protection-motivation theory toward self-efficacy and social norm approaches. The SDTEST® data validates this progression by showing relatively modest contemporary fear responses to HIV/AIDS despite its historical stigmatization. The correlation patterns between disease fears and Spiral Dynamics stages provide valuable insights for further refining healthcare communications to resonate with different value systems.


The comparative data between HIV/AIDS and COVID-19 fears, particularly their different correlation patterns with Spiral Dynamics stages, suggests that disease characteristics interact with value systems to produce distinct psychological responses. As the article argues, effective healthcare campaigns must continue to evolve based on evidence rather than prejudice. The SDTEST® data offers this evidence, demonstrating how fears of specific conditions correlate with different psychological frameworks and value systems.


This integration of fear psychology, mathematical correlation, and Spiral Dynamics theory provides a robust foundation for developing increasingly sophisticated, psychologically informed healthcare messaging strategies that can effectively engage diverse populations across the spiral of human development.



Sources

[1] https://www.linkedin.com/in/tomas-campbell-40202785/
[2] https://www.bps.org.uk/blog/towards-more-inclusive-and-empowering-healthcare-campaigns


2025.02.28
Валерий Косенко
Продукт ээси SaaS SDTEST®

Валерий 1993-жылы социалдык педагог-психолог квалификациясын алган жана андан бери өз билимин долбоорлорду башкарууда колдонот.
Валерий 2013-жылы магистр даражасын жана долбоордун жана программанын менеджеринин квалификациясын алган. Магистрдик программасынын жүрүшүндө ал Project Roadmap (GPM Deutsche Gesellschaft für Projektmanagement e. V.) жана Spiral Dynamics менен таанышкан.
Валерий V.U.C.A-нын белгисиздигин изилдөөнүн автору. психологияда Spiral Dynamics жана математикалык статистиканы колдонуу менен концепция жана 38 эл аралык сурамжылоо.
Бул билдирүү бар 0 Комментарийлер
Жооп берүү
Жооп жокко чыгаруу
Комментарий калтырыңыз
×
Силер катаачылык тапкан
Сунуш туура VERSION
Кириш каалаган сыяктуу электрондук почта
Send
жокко чыгаруу
Bot
sdtest
1
Салам! Сурасам, сиз сурасаңыз, спираль динамикасы менен таанышып жатасызбы?