Ageism inoreva rusarura uye rusaruro runobva pazera remunhu, ruchibata vanhu vaduku nevakuru. Yakagadzirwa naRobert N. Butler muna 1969, izwi iri rinosanganisira mafungiro asina kunaka pamusoro pekuchembera, kusarura kwevanhu vakuru, uye kudzvinyirirwa kwevanhu vechidiki nezvizvarwa zvekare. Ageism inoratidzira mumhando dzakasiyana-siyana, kusanganisira stereotypes iyo inogonesa kugona uye zvido zvinoenderana nezera, rusaruro rwunotungamira mukuzvidza kana tsitsi, uye rusarura rwunoguma nezviito zvinokuvadza kune vanhu nekuda kwezera ravo.